The UAB Health System/Ascension St. Vincent's Alliance has seen both organizations named to the third-annual NRC Health Top 100 Consumer Loyalty list, which recognizes the top U.S. health care organizations for earning exceptional loyalty ratings from their patient populations.

Both St. Vincent's Birmingham and UAB Hospital were named Best in Class, and designated as two of the top 10 hospitals in the country on the Consumer Loyalty list, based on results from NRC Health's Market Insights survey, the largest database of health care consumer responses in the country. From April 2019 to March 2020, NRC Health surveyed more than 310,000 households in the United States to measure consumer engagement with community health care brands. The winning organizations on the 2020 Consumer Loyalty list achieved remarkably high scores on NRC Health's Loyalty Index, a composite of seven different critical aspects of consumer loyalty, including access, engagement, experience and net promoter score.